How to Skyrocket Your Business Profits with Digital Marketing

There are about 4.66 billion active Internet users all over the world i.e. 59.5% of the total world population. That number signifies a huge potential for businesses to navigate their way up the graph. There is a popular quote in the world of digital marketing which goes like this, “Ignoring online marketing is like opening a business but not telling anyone.” It stands true now more than ever. 

You might be running a traditional business but a digital marketing strategy has what it takes to unlock skyrocketing profits for your business. And these are the metrics that you can easily measure, unlike traditional marketing which only gives you an estimate of how many people are going to see that billboard on which you spent hundreds and thousands of dollars.   

Did you know that content marketing, a form of digital marketing, costs 62% less than traditional marketing and generates 3X more leads? 

These numbers should excite you to hop on the bandwagon. Wherever you see, literally, everything and everyone is connected to the Internet.  Why would you let go of this opportunity? If you think about it, digital marketing is the present and future of marketing. Businesses that realized its power in the past have exponentially grown their businesses but as they say, it is never too late. So, let’s dive deeper and understand how a digital marketing strategy can help you skyrocket your business profits.

Every $1 Spent on Google Ads Can Make $8 For Your Business

Yes, you read that right. Every dollar spent on Google Ads can make $8 for your business. Isn’t that great?

There are various ways for marketing your business on the Internet; however, Pay Per Click (PPC) is the most powerful and cost-efficient way to advertise. Think of it like gasoline on the fire of digital marketing. It’ll boost your business right up. It must be a part of your digital marketing strategy.

PPC depends on an auction-based system where you would have to bid on keywords suitable for your business. Now, that’s the tricky part. You would have to choose the keywords dexterously for your campaigns to be cost-efficient and profitable. There are various factors to consider like trending keywords, their search volume, paid search difficulty, cost per click (CPC), etc. It takes a seasoned mind to build a PPC campaign for a fast return on investment ROI. The likeliness of a user buying a product goes up by 50% when they click on an ad.  For tapping the full potential, it is important to have an effective PPC strategy in place. Let our team of experts take the charge while you reap the benefits of stepping into the field of digital marketing. 

Email Marketing Can Help Your Business Generate $44 in ROI for every $1 Spent

Email marketing is an effective way to attract new customers and engage and retain the existing ones. There are two types of email marketing, outbound and inbound. Inbound email marketing focuses on warm leads, basically people who are interested in your product. Hence, the conversion rate is much higher and the cost is about 62% lesser than outbound marketing. It can take months to curate a list of thousands of people who care about a brand. This process is much faster in outbound email marketing but since the approach is cold, it can lead to lesser conversions and cost more. 

Personalization and smart segmentation can take your brand a notch higher. Smart segmentation can increase your revenue by up to 760%. With the advancement in data collation, a brand can know exactly what will attract their customer to the website again. Remarketing strategies can also be explored through emails. How often do you witness a product that you showed interest in following you on the Internet? That is remarketing. E-mails are a great way to remind the consumers of the product they liked and might have forgotten to purchase.

However, there is one drawback. Nowadays, the inboxes of people are flooded with promotional emails. How will you break through the clutter? What will make your customers click on the email that your brand sent? The secret lies in creating a foolproof email marketing strategy.

89% of Marketers say SEO is Successful

9 out of 10 marketers believe that SEO is a promising way to approach digital marketing. If your business is online then SEO is a necessity. You really don’t have a choice. If your website is not optimized then you’ll miss out on a lot of business opportunities, say about 75% of searchers who don’t browse past the first page of the search results.

Like PPC, SEO too is a game of keywords. The catch here is that the keywords must be chosen thoughtfully and placed on the website. The work doesn’t end here. SEO relies highly on the algorithm of the search engines, so, you need to continuously keep track of the changes. That said, SEO is quite effective in targeting each level of the marketing funnel just by the use of appropriate keywords. 

Voice SEO is one of the newest trends. With the increasing penetration of voice assistants like Siri, Amazon Echo and voice products like Google Voice Search, Voice SEO is gaining importance. People usually search for local businesses like restaurants, stores, etc., so, it is an exciting opportunity for businesses that rely on the local crowd. 

All of it might seem a little overwhelming but there are experts specially trained to keep up with the SEO trends. Get in touch with us for incorporating SEO in your digital marketing strategy.

Content Marketing Can Lead to 6X more Conversions

Content Marketing is an integral part of a digital marketing strategy. It focuses on reaching the targeted audience and engaging them with the help of content that can involve videos, blogs, infographics, etc. The motive behind publishing the content is to generate information. It is what we are doing here, providing you with information that will help your business. You can do the same for your audience. However, the tone of the content is not sales-oriented.

Along with that content marketing also allows businesses to optimize content for increased visibility on search engines. This way, SEO and content marketing are inseparable.

Content marketing leaders witness 7.8x higher annual growth (19.7%) as compared to their followers (2.5%). And it costs way less than traditional marketing as stated earlier in the blog.

The most popular form of content nowadays is video content. In fact, in 2020, 96% of consumers said that they increased their online video consumption. And 90% of viewers said that they would like to see more videos from businesses. Now, these are the numbers that you shouldn’t ignore as videos can increase the conversion by 86%. So, when are you getting started?

74% of People Make Purchasing Decision on Social Media

Social media has become an important part of our lives. It’s not just about connecting with friends anymore. Its scope has increased tremendously in the past few years.  Brands use social media for creating brand awareness, engaging with their target audience, entertaining them with relevant content, delighting them with great customer services and driving conversions. 

Social commerce is a thing now. Various platforms let brands create shops and sell their products online. So, the whole of the customer journey can be efficiently designed on social media. Moreover, social media can also be a part of your content marketing strategy.

There is no dearth of ideas when you step into the world of digital marketing. However, it is often impossible for a single resource to manage the whole spectrum. That’s why businesses hire digital agencies to outsource the work. Jupyter Analytica has subject matter experts across the entire suite of digital marketing solutions under one roof that can help you achieve your business goals. Let’s sit over a cup of coffee and discuss the ROI your business can generate by associating with us.