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Audience Targeting 101: Showing Your Ads to the Right People
Audience targeting is a salient feature of online marketing, making it more practical than offline marketing. Billboard advertising can cost your business as much as $8,000. While you spend so much money hoping for better brand awareness, you can’t gauge who are the people seeing your ad. The effectiveness of an ad campaign dilutes when it is shown to a number of people who might or might not convert. On the other hand, online ads can be easily measured and precisely targeted.
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