Data Analytics The Secret of Successful Digital Marketing Campaigns

Are your digital marketing campaigns manifesting the desired results? Have you considered data analytics? If not, now is the time!

Data analytics must be an integral part of any digital marketing campaign. Often, marketers tend to only scratch the surface using in-built tools on social media websites or platforms like Google Analytics, Adobe Analytics, HubSpot, etc. A cursory look at the numbers is inadequate and unhelpful to your business. The unstructured data needs a structure so that you can scavenge insights which can help design better online marketing campaigns for your business.

Did you know that 95% of businesses are struggling to manage unstructured data? That’s a big opportunity for outshining your competitors.   

Data analytics is the key to improving marketing, customer satisfaction, decision making, operations and more.

Here’s a simple example of data analysis:

- A company publishes a video on their website about industry trends. Various metrics are considered to know how is it performing like the number of times the video is viewed, whether people followed the links to other pages of the website, how long people watched the video, whether they returned to watch the video again, how much engagement it generated on social media and if it led to the sale of the product or not, etc.

- Now, the company uses the data gathered from this video to compare the data gathered from the past videos and see which ones were the most and least engaging.

- Then they look for the trends between the most and least engaging videos. Once they get the hang of it, they can replicate it for making successful videos in the future and avoiding the mistakes they made in the least engaging videos.
 

This is just a modest example of how leveraging data can help your business grow.

Data analytics is an efficient tool that can empower your business to make informed decisions. The past data must be readily available for analyzing the performance of your business. Otherwise, how will you know if your business made any progress? The analysis can help you to learn from your previous mistakes, and evaluate and reproduce what worked, hence, increasing efficiency. The list is truly endless.

For an effective digital marketing campaign, you must understand customer behaviour for targeting them effectively. Data analytics can help you to be more precise in this process. It can help you engage with the right person at the right time and the right place. It has taken the guesswork out of the equation. AI and Big Data are bringing revolutionary changes in the field. We have a blog post on Big Data and its role in marketing. It will give you an in-depth view of how it can be a game changer.

Data Analytics Best Practices That Can Help You Achieve More

- Data analytics helps in data analysis. The data might be readily available but the real skill is to read the data and gain deep insights. Data without meaning is just numbers. It takes an expert mind to drive meaningful conclusions from heaps and heaps of data fluff. 

- Invest in a reliable data analytics company, so that you get the most out of what data has to offer. The secret of success lies in those extra numbers and parameters which your competitors might not have access to.

- It is important to arrange raw data in reports and spreadsheets. It’ll help you to explain the conclusions to your team and make it easy for them to use the data.

- The power of digital marketing is that most actions and reactions happen in real-time. It is an amazing way to do A/B testing and know if something is working or not almost instantly. Data analytics play a major role in bringing consumable data to your table. 

- Make the data accessible to everyone in your team so that they can use it whenever they need to. It will help them make informed decisions. Locking data in a drawer away from the rest of the team won’t solve any purpose.

Research conducted by Forrester suggests that a 10% increase in data availability can add more than $65 million in your additional income. Data is precious! However, as mentioned at the beginning of the blog, you need to dig deep. Scratching the surface won’t make the cut. You need someone in your team who is a critical thinker and can demystify the data for you. Or you can let Jupyter Analytica do the job for you. Our data scientists have been working in this field for years with numerous organizations giving them remarkable results. Data analytics have tremendous potential, let’s explore it together.