47%
increase in condo sales
$25.4M
incremental profits
Background
A real estate developer was struggling to sell pre-construction condos in a new development. The developer had invested heavily in traditional advertising methods like billboards, print ads, and radio spots but was not seeing the desired results.
Goals
The primary goal was to increase the number of pre-construction condo sales to achieve the developer's revenue targets. They also wanted to improve the developer's online presence and reputation to attract more high-quality leads.
The business owner partnered with Jupyter Analytica to address these pain points. We proposed a multi-faceted approach to address the client's challenges:
Focus on Search
Weighted Conversions
Lookalike Modeling
Increased Condo Sales
The campaigns helped achieve a significant increase in preconstruction condo sales. The developer saw a 47% increase in condo sales within the first 6 months of the campaign. Our targeted approach to advertising and personalized email campaigns played a significant role in achieving this success.
Improved Profit Margins & Reduction in Costs
Due to the weighted conversion bid strategy, which focused on highly lucrative audience segments, the developer saw improved profitability at lower cost per acquisitions compared to previous marketing efforts.
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