29%
improvement in rental income
34%
improvement in occupancy rate
Background
The client is a leading property owner who was looking to increase profits and minimize costs. The property owner was struggling to drive new leases and retain existing ones due to increased competition in the market.
Goals
The primary goal was to increase occupancy rates and rental income while reducing marketing costs. The secondary goal was to improve the property's online presence and reputation to attract high-quality tenants.
The business owner partnered with Jupyter Analytica to address the problem statement. We leveraged a three-pronged approach to address the existing pain points.
Algorithmic Bidding
Competitive Conquesting
Programmatic Advertising
Increased Occupancy Rates & Rental Income
The campaign was successful in achieving the two primary goals. The occupancy rate increased by 34% within the first six months of the campaign, and rental income increased by 29%. At the same time, marketing costs were reduced by 31% due to the targeted approach to advertising.
Improved Online Presence & Reputation
The secondary goal of improving the property's online presence and reputation was also achieved. The property's website saw a 39% increase in traffic, and its social media following grew by 27%. The property also received more positive reviews online, improving its overall reputation.
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