42%
increase in bookings
28%
improvement in revenue per guest
Background
A chain of boutique hotels was looking to increase profits and improve the customer experience. The business had already invested in traditional marketing methods but was not seeing the desired results.
Goals
The primary goal was to increase profitability by driving more bookings and increasing revenue per guest. The secondary goal was to improve the customer experience by providing personalized recommendations and offers.
We developed a comprehensive digital marketing strategy that included the use of AI and data-driven marketing. The strategy included the following components:
Data Analytics
Personalization
Dynamic Pricing
Increased Profitability & Booking Rate
The campaign was successful in achieving the primary goal of increasing profitability. The hospitality business saw a 28% increase in revenue per guest, and a 42% increase in bookings within the first six months of the campaign. The use of AI and data-driven marketing played a significant role in achieving these results.
Improved Reputation & Brand Association
The secondary goal of improving the customer experience was also achieved. Customers reported a higher satisfaction rate due to the personalized recommendations and offers they received. The chatbot also received positive feedback, with customers appreciating the quick and helpful responses.
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